Since its establishment on July 18, 1992, Greenland Group, as the state-owned mega enterprise group in Shanghai, has been adhering to the corporate tenet of “Greenland, create better life” to do what government thinks and satisfy what market demands over the past 21 years, and has established a diversified industrial structure through both industrial and capital operation under which “energy and finance sections are developed simultaneously with real estate as main operation”. The Group ranks 359th in 2013 on the Fortune Global 500 list and 55th among Top 500 China Enterprises.
In 2013, the business income of the Group totaled 54 billion USD, up by 33% over last year, and the total pre-tax profits exceeded 4.6 billion USD. The total assets of the Group by the end of 2013 totaled 58 billion USD. Among them, 16.66 million square meters of real estate products have been sold with the sales revenue of 27 billion USD, ranks No.1 and No.2 respectively in China. The real estate pre-sales is expected to reach 39 billion USD in 2014 while the business revenue is expected to reach 66 billion USD.
Greenland Group leads in the development of real estate products in terms of scale, product type, and quality and brand awareness, especially the development of ultra-high-rise buildings, large urban complexes, industrial parks and business districts surrounding high-speed railway stations. Currently, there are 23 ultra-high-rise landmark buildings under construction or completed by the Group, among which, 4 are among top 10 highest buildings in the world. Its projects cover more than 80 cities in 29 provinces, municipalities and autonomous regions of China，with the on-going construction area of 65 million square meters. Greenland Group has closely followed the economic globalization and steadily expanded its overseas operation to 12 cities in 9 countries of 4 continents, including US, Australia, Canada, UK, Germany, France, South Korea, Thailand and Malaysia, striving to become the leading global operator of the real estate industry in China.
While maintaining its leading position in real estate industry, Greenland Group also actively develops energy, finance and other sub-pillar industries. The Group has established an integrated chain covering the production, processing, storage, transport and distribution of coal as well as the storage, transport and sales of petroleum. It owes several coal mines in Inner Mongolia and Shanxi, with gross resource reserve of nearly 700 million tons, annual output of more than 13.5 million tons and distribution of over 55 million tons. At the same time, Greenland Group has strived to build a whole financial industrial chain, developed comprehensive financial cooperation with Guizhou, Guangxi and Jiangxi, set up small-loan companies in Shanghai, Ningbo, Chongqing, Nanchang, Qingdao and other central cities, and bought shares of Shanghai Rural Commercial Bank, Bank of Jinzhou, Orient Securities Company Limited, and other financial institutions. Besides, both commercial and hotel operation have significantly promoted the growth of the Group’s main business. The Group so far has developed in total 20 million sqm of commercial area and currently owns 3 million sqm of shopping centers, making it the leader in terms of project size, functional positioning and commercial quality in domestic real estate market. The hotel sector of the Group is operated under both self-owned hotel brands and entrusted management. At present, the Group has more than 70 high-star hotels completed or under construction, constituting a total asset of 5 billion USD.
In terms of capital operation, Greenland Group has successfully become the controlling shareholder of the Hong Kong-listed Greenland Hong Kong Holdings Ltd. (00337) to complete its new strategic layout in the integration of worldwide resources, so that it can further strengthen the vitality and competitiveness of the enterprise with mixed ownership. The Group is also accelerating its IPO process to be more open, international and market-oriented.
The Group never forgets its social responsibility to return to the community. It donated 32 million USD to set up the Greenland Foundation; launched exclusive charity brand—”Greenland Heart Program”, and established the Shanghai Greenland Football Club. A total of 160 million USD has been donated or sponsored.
To learn more about other Greenland projects, please visit the Greenland Corporate Website.