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2012 FALL FASHION TRENDS at JOE FRESH in KING WEST

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Joe Fresh in King West

Joe Fresh

585 Queen Street West

Women's and Men's Clothing Store

Hoping to boost your wardrobe with some hot fall fashion items? Look no further than Joe Fresh at Queen + Portland in King West. This 8200 sq. ft store, which opened in Fall 2011, offers an impressive selection of the latest 2012 fall trends for men and women. And, even better – you can buy all your favourite pieces without maxing out your credit cards.

Toronto lifestyle and fashion blogger, Nelia Belkova, raves about the store’s latest fall fashion offerings in her Style Blog: “My favorites so far are the houndstooth pieces, the colorful pants, and the fun knits, which I can’t wait to pick up and rock this fall.”

 

Bold Colours

Bold colours make a big comeback this fall season. Joe Fresh‘s look book offers punches of yellow, green, blue, and plum throughout their pages. My personal favourite is the emerald green. According to its Fall 2012 Pantone Fashion Colour Report (compiled through a survey of designers during New York Fashion Week), the leader in colour trends says Ultramarine Green is a must-have. This shift dress by Joe Fresh is a perfect example of how one vibrant colour can make a killer statement.

king west shopping

 Granny Chic

In a recent blog post, Harpers Bazaar hails granny chic as one of the season’s hot looks, which includes a funky twist on “fuzzy sweaters, loopy crochet shawls and knubby tweeds.”  Although the magazine authority on fashion refers to clothes by top designers like Marc Jacobs and Oscar de la Renta, the budget-conscious fashionista will find similarly  inspired offerings at Joe Fresh to create that look herself.

Fur

As one who hates the deep freeze of our Canadian winter, I’m happy to report that furs are a big part of this season’s fashion trends. Furs “have become very colourful and playful” according to a blog post in Spiro’s It’s All Style to Me that lists the soft accessory on its list of Women’s Fall/Winter 2012 Essentials. This edgy red faux leather coat with matching fur collar from the Joe Fresh look book is guaranteed to turn some heads.

King West shopping

If you still think of Joe Fresh as that so-so collection of clothes sold beside the toothpaste aisle in the local Real Canadian Superstore, it’s time to change your mindset. With a beautiful store now open on 34th Street in New York City, and a plan to roll out almost 700 shops inside JC Penney’s across the U.S. (starting April 2013), this Canadian brand is building quite a reputation among the fashion industry. It’s no surprise, then, that the King West location is a perfect fit for its chic urban clientele.

Joe Fresh is open Monday to Friday 9:30am – 9pm, Saturday 9:30am – 7pm, Sunday 11am – 7pm